Scaling Systems Partnership


Last Updated: 18th August 2025


This Privacy Policy explains how Apex Agency Ltd (“we”, “us”, “our”) collects, uses, and protects your personal information when you engage with our website, services, applications, and partnerships (collectively the “Services”).

By using our Services, you agree to the practices described in this Privacy Policy.


1. Information We Collect

We may collect the following types of personal information:

  • Contact Information: name, email address, phone number, business name.
  • Billing Information: payment details processed securely by Stripe (we do not store full card details).
  • Account Information: usernames, passwords, and preferences for accessing the Apex Coaching App, Skool community, or CRM system.
  • Usage Data: information on how you interact with our Services, such as login history, feature use, and support interactions.
  • Communication Data: records of emails, chat messages, or calls with your Client Success Manager.


2. How We Use Your Information

We use your personal data to:

  • Provide and deliver the Services you have purchased.
  • Process payments and manage billing.
  • Set up and maintain your CRM, app, and community accounts.
  • Schedule coaching calls and provide support.
  • Improve our Services through usage analysis.
  • Send essential updates, service notifications, and relevant educational resources.
  • Comply with legal, financial, and regulatory obligations.

We do not sell or rent your personal data to third parties.

3. Sharing of Information

We may share your information with:

  • Service Providers: such as Stripe (payments), Skool (education community), and GoHighLevel (CRM).
  • Team Members: including your Client Success Manager, to deliver the agreed services.
  • Legal or Regulatory Authorities: if required by law or to enforce our legal rights.

All third-party providers we work with comply with GDPR and/or equivalent data protection regulations.


4. Data Retention

  • We retain personal data only for as long as necessary to provide the Services and comply with legal or accounting obligations.
  • Access and account data will be securely deleted within 90 days of termination of your Partnership, unless retention is legally required.


5. Security

We use appropriate technical and organisational measures to protect your personal information from unauthorised access, alteration, or disclosure. This includes SSL encryption, secure password storage, and restricted employee access.


6. Your Rights

Depending on your location, you have the right to:

  • Access, correct, or request deletion of your personal information.
  • Restrict or object to certain types of processing.
  • Request a copy of the data we hold about you.
  • Withdraw consent to marketing communications at any time.

To exercise these rights, contact us at admin@apexagency.uk


7. International Transfers

As we work with platforms such as Stripe, Skool, and GoHighLevel, your data may be transferred outside the UK/EU. Where this occurs, we ensure adequate safeguards are in place in line with GDPR requirements.


8. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on our website with an updated “Last Updated” date.


9. Contact Us

If you have questions about this Privacy Policy or how your data is handled, please contact us at admin@apexagency.uk

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